Friday, 8 November 2013

Link Building Rambling

Building In Bound Links To Optimize Your Website's Ranking

Building links for your website can become a nuisance and daunting activity and even create a disaster when done wrongly.

We all know and agree that; link building is one of the significant Search engine optimization factors but how should one go about building ethical links that will eventually pass on the expected juice?

Link building has an enormous challenge that requires a set of skills arising from different fields and backgrounds. One will probably require copy writing talent comparable to that of a journalist, produce videos like a pro, build relationships like dating guru and most of all, create content that is unique and worth linking to by others.

Right, there are enormous and important factors to take into account when building links to effect a websites search rankings. Let me put it this way to some of us that are "Google squared" digital marketers to-be. During the induction day, one of the most important part of the course was made mentioned as team work. Team work is link building. With team work and collaboration we are far more better at what we can execute and achieve than when we operate individually.

Let's look at how successfully we can strategically build back links that can significantly impact the growth of websites and online businesses while achieving good rankings in today's search engine. However, it is worthwhile to note that; there is no specific formula for building inbound links as the process depends on the type and nature of the website's activity(ies), service(s) and or product(s).

Let's get started. When building links to your website there are a couple of things that need attention which includes but not limited to; Link Velocity, Link Authority, Link Volume, Link anchor-text and whether the site in particular offers "no link follow restrictions" or " Allow to follow"
  1. Register and submit your website to major and second-tier directories. Majority of these directories offer paid inclusions. It is a good idea to register with at least seven and more of these directories depending on your financial portfolio and make sure your website is submitted to the correct taxonomy or category that is relevant to to your website. Some directories that i recommend are DMOZ,, Yahoo, Directory Journal, JoeAntGimpsy, Best of the web,,,,,,,, Starting Point Directory and much more.
  2. Make sure your website has something that internet users and as well as webmasters within your niche will be interested in liking to.
  3. Using your network contacts, try and get links from and .edu as much as your strength and networks extend.
  4. Write and publish press releases with links to your website
  5. Sponsor charities, websites and blogs with common grounds
  6. If you can afford, spend your money and offer something for free. 
  7. Comment on blogs, forums and other websites with relevancy and valuable topics on subjects you are very conversant with.
  8.  Offer article syndication
  9. Bookmarking and site submission
  10. Create content on Squidoo and Hubpages etc
  11. Use social networks like Twitter, Facebook, Instagram, Digg, Reddit, Metacafe,Technorati, Propeller, Scribd, Linkedin, Youtube, etc
  12. Advertise job offers
  13. Write a free beginners guide
  14. Offer contest and competitions
  15. Etc etc
This is not an exhaustive list as link building is all about creativity. Next time, we shall look at various tools for link building and SEO analysis.
I hope this post does make sense. If so why not link back and or ask me a question. I will endeavor to respond to every question within one week due to the fact that, I need to get my Google Squared assignment on time.

Squared Online Digital Marketing Revolution

We are Squared Empowering Tomorrow's Digital Revolution

Wearesquared is a platform for present and future digital revolution offering Digital Marketing empowerment. A course designed by Google, implemented by Home Learning college and endorsed by the (IPA) - Institute of Practioners In Advertising. It  is another big storm blowing in the Western hemisphere. Participants that are successful will graduate with a level 6-7 qualification that is a Post graduate certificate in Digital Marketing.
I owe myself a bottle of Remy Martins. Why? I am part of this storm and the experience is immediately becoming practically overwhelming with a bag of knowledge and hard work. Knowledge is strength and strength is wealth.

Digital Marketing Induction Day

With 197 graduate participants from all parts of the world with different backgrounds and experiences from all works of life, it is as interesting as intimidating though with a lot fun and a wonderful experience worth its weight.

Chris Perks, the lead tutor handled the induction with skill and style while being assisted by Aiden Caroll (Senior Tutor). We got introduce to what the course is about, what to expect and the way forward. Basically this journey is geared towards empowering today's and tomorrow's leaders to drive the industry revolution based on the facts that; digital has become a way of life if and when one considers their day to day lifestyles and digitally connected activities.

It is quite true. Almost everyone in UK and the developed world uses a mobile phone, Ipad, Laptop, Computer, etc. As the world is gradually embracing digital technology, businesses and industries are simultaneous changing their marketing strategies from traditional and concentrating most of their resources into digital marketing. It is quite clear and very feasible.

Millions if not billions of people around the world  have dived in to social media communication as much as portable digital technology. People are using their mobiles, ipads and tablets to check emails, watch videos or movies, play music, texting, search the internet, play games, watch TV and much more but on the move.

Some of the great points from the induction were teamwork and collaboration as it is a tool that enables the flow of information and knowledge. It felt some how absurd to learn that; the course is not about training SEO gurus, social media moguls or Adwords specialist but that its primordial objective is the training participants to gain a broader knowledge, deeper understanding of how various digital disciplines work together to form an integrated strategy. The reason being that; if one is a specialist in a particular sector, it then becomes practically difficult to add enough value when working in a team. Therefore having a broader and diversified picture of digital before specializing in one or more areas makes collaborating in a team very effective and goals achieved.

What Is Digital Marketing?
Based on my personal understanding; Digital marketing is the art of marketing your products and services to where there are its customers with the aim of strategically and methodically selling in way that makes the buyer happy irrespective of cost.

Chris Perks made it very clear, there is no recommended meaning of Digital Marketing. Scholars and business experts look it digital marketing from different angles and perspectives. This is because what might work in Mr. Google's favour will not necessarily work in Mr. Yahoo's favour. In other words, this implies that, to succeed in digital marketing, A/B and A.B,C testing is the only way forward to success.
Therefore my definition is also right.

What Do I Expect From The Course?
A broader understanding of digital marketing and its practical execution.